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V Is 4 Victory – the leading authority on the participation of women and girls in sports – advocates for equality, educates the public, conducts research and offers grants to promote sports and physical activity for girls and women.

Founded by Billie Jean King in 1974, V Is 4 Victory builds on her legacy as a champion athlete, advocate of social justice and agent of change. We strive for gender equity and fight discrimination in sports.

Our work shapes public attitude about women’s sports and athletes, builds capacities for organizations that get girls active, provides equal opportunities for girls and women, and supports physically and emotionally healthy lifestyles.